EUROWINGS

Eurowings opened a new base in Prague and was looking to introduce its brand and new routes to the Czech travel audience.

Two-month integrated marketing campaign via Pelikan.cz, a top OTA in the region and Pelipecky.cz, one of the most read online travel magazines in the region.

The aim of the campaign was to promote the launch of the new Prague base and familiarize the Czech travelers with the brand, its destinations, products, services and safety precautions during the pandemic.

Attention was created through Pelikan’s most efficient marketing channels: social media, newsletter banners, homepage banners, search results banners, push notifications and Pelipecky.cz content marketing. PR articles introduced the new destinations that were now reachable via a direct flight from Prague and also the airline’s services and benefits onboard. A dedicated landing page was created as a campaign content hub and the cherry on top was a competition to win Eurowings vouchers.

Over 400.000 campaign impressions