OMS Foundation and partner OTA Pelikan joined forces to spread awareness of ALS disease in the Czech Republic and Slovakia and encourage audience to support the cause by donations.
‘Travel around the world’ campaign with one of the most popular influencers in the Czech Republic – Kazma. Kazma is a video content creator known for breaking viewership records with his creative and boundary-pushing prank videos.
The campaign video became viral thanks to the idea that Kazma pranked “the entire world” and pretended to be a popular influencer which enabled him to gain his ‘travel around the world‘ trip and all accompanying services on 5 continents entirely for free. The video features Kazma staying at luxurious villas for free, getting an upgrade to Qatar Airways business class, meeting with celebrities such as magician David Copperfield, Czech hockey superstar Jaromir Jagr and even receiving an audience with Pope Francis. The second half of the video reveals that the ‘Travel around the world’ trip was actually not Kazma’s, Kazma was simply accompanying Michal. Michal is a father and a husband from the Czech Republic who suffers from incurable ALS disease and the entire 31-day trip around the world to 5 different continents itinerary was his bucket list.
The second phase of the campaign was spreading awareness of the ALS disease by promoting the ‘Travel around the world’ trip and inspiring travelers to donate to the cause whenever they book their next travel. Pelikan, the campaign partner, offered a special campaign discount code to be used during the booking process and committed to match the discount with a donation to the OMS Foundation for each participating client. The campaign was launched in March 2020 and unfortunately subsequent planned activities had to be stopped due to the outbreak of the COVID-19 pandemic and the resulting halt of international travel.
In the span of only 36 hours after publishing the campaign video, OMS Foundation collected more than 4 million Czech crowns in support of people suffering from ALS disease.
Campaign video reached over 2.400.000 views in the first few days after publishing